Woocommerce Vs Shopify: How Users Prefer It

As a business owner, it is critical to understand the best e-commerce platform before beginning your online shop. Like online content marketing services, they need considerable focus on its quality to keep the website ranking high; the same gose for e-commerce businesses. There are multiple factors to consider when deciding between Woocommerce vs Shopify. One of the biggest points of comparison between these two platforms is their user interface and ease of customization. Each one has various pros that will make the program brighten your brand image, yet they sometimes have their cons.

Shopify and WooCommerce have been rival platforms for a long time. Their objective is the same- to sell products online, but both have their pros and cons. The following article presents a comparative analysis of these two platforms to find the favourite option among users who intend to start their own e-commerce business.

In this battle between WooCommerce vs Shopify, it’s hard to pick one favourite from them as they both have different features that make them popular with site owners, web designers and marketers alike. However, there are several things where each beats the other by a huge mile so let’s look at those points carefully:

Ease Of Use And Support System

When comparing Woocommerce vs Shopify, it is obvious that Woocommerce has a major hurdle to clear regarding its user interface. Shopify’s clean and user-friendly features are what keep most users coming back for more. Many users found that even with the most complicated of tasks, they could easily find their way around the dashboard with little problem. It also helps that they have an extensive knowledge base, tutorials, walkthroughs and helpful videos, making learning how to navigate easier than ever before.

On the other hand, Woocommerce does not have this support system yet still lags in backend design. The backend platform occasionally has issues with loading certain pages or errors on checkout, which can’t be found because of the shoddy support system. The best thing you can do is check their knowledge base with only limited resources.


Whether you are running an e-commerce business or a blog, customization is the key to establishing your online presence. Let’s see how good both these platforms are when it comes to customizability:

Shopify offers more flexibility as compared to WooCommerce, which is not surprising. With Shopify, you can easily install themes available in their theme store for free or at a reasonable price. In contrast, with WooCommerce, you have to do what WordPress themes are available for free on its official website. Some premium WooCommerce themes are available, but they still pale compared to Shopify’s variety and affordability.

As far as plugins go, both platforms offer hundreds of them on their official websites, but certain ones are only available for Shopify users. Once you select a plan, you can easily install and activate any number of plugins to enhance the functionality of your store and increase productivity.


Woocommerce and Shopify offer excellent features to help your business grow in popularity and revenue. However, it is essential to know that some features are lacking when creating an online store with Woocommerce, while others are not needed because Shopify offers them. For example, if you want a landing page or pop-up feature that encourages visitors to subscribe to your email list, you should look towards Shopify over Woocommerce, which doesn’t have these built-in tools. They have extensions for this kind of functionality, but you’re using a third party to do it instead of Shopify, where the features are built-in.

In addition, Woocommerce doesn’t have a mobile app that you can use to create your store on the go. However, if you frequently need to make changes or updates from a smartphone, this may not be a deal-breaker for you since there are third-party apps for this kind of thing. It would help if you looked at each platform and its respective pros and cons before deciding which one will work best for your business.

Better Performance

Shopify’s performance is the key advantage over the competitor, and it has managed to achieve this with its use of multiple servers that manage different tasks at a time. It allows for a speedy checkout process, quick page load times and an overall smooth customer experience.

In comparison, WooCommerce is not as impressive when it comes to performance but considering its price tag, you may think that it’s outstanding. In fact, in our opinion, WooCommerce wins the battle here with its straightforward setup process and ability to add any free or premium WordPress theme without compromising on functionality or design which a user would require.

Security Measures In place

When it comes down to comparing Woocommerce vs Shopify security measures in place, it seems that both platforms do pretty well in terms of safety precautions. No matter what platform you choose, you will find that both companies have stringent security precautions to keep your data safe. Regarded as the company with the best e-commerce platform by Forbes magazine in 2013, Shopify has ensured that they protect users’ privacy and information no matter what.

One of the biggest selling points for Shopify over Woocommerce is that they offer two-factor authentication, which adds an extra layer of protection when logging into an account associated with them. This method uses two forms of verification, so hackers can’t get past it without access to your phone and email accounts.

However, while Woocommerce offers SSL certificate integration which helps encrypts all data between browsers and their servers, it doesn’t offer two-factor authentication. It should be a big red flag for any business owner looking to connect their store with Woocommerce since they are at risk of hacking without this added security measure in place.

If you’re unsure about which platform will be best for your needs, then you can always sign up for both services and see what one will work better for your e-commerce platform. If you don’t want to go through the hassle of signing up twice (which usually means paying double), it is important to carefully look over each service and consider what features fit your business the best. Shopify has this clean user interface which makes managing storefronts easier. At the same time, Woocommerce may take more time to get accustomed to if you aren’t too familiar with using WordPress.

Also Read: Top 5 SEO Limitations of Shopify

Bottom Line:

Both Woocommerce and Shopify have advantages and disadvantages depending on the nature of your business needs. If you are unsure which one will work out better for your company, it is best to sign up for both services and see which one will be more suitable after testing them out thoroughly.

Then again, if you’re looking for an e-commerce solution right now without needing a complete comparison between the two platforms, you can always contact online marketing experts who can provide recommendations based on your individual needs. 

All that matters is customer satisfaction, so if they like using your e-commerce website, then no one can beat you! So what are you waiting for? Sign up today and start selling your products online.

John Peter

John is a professional technology blogger who has been doing blogging for the last 5 years. He loves to write & share content about web development, software programming, digital marketing, SEO, social media, tech gadgets, etc.