Top 5 SEO Limitations of Shopify – Explained Why

It requires a lot of effort to establish an e-commerce platform. Though they are effortless for users, the owners face many difficulties while creating the platform. To make the website user-friendly, but did you know there are few SEO limitations of Shopify? Let’s learn together about Shopify platforms and their limitations.

What is Shopify?

Shopify is an e-commerce platform from Ottawa, Canada. It is one of the popular ecommerce platforms for businesses to sell their products. 

Startup businesses find the content management system most user-friendly and flexible to maintain their ecommerce. And hence, the number is growing every day has become one of the most-used platforms already.

However, it also has some limitations in terms of SEO. What are they? Let’s know…

Note that many companies are offering Shopify SEO services to help businesses like you overcome those issues.

Top 5 SEO limitations of Shopify

The market is full of competition. The more effort you put, the better response you’ll get. Here are the top five limitations that would make you double-check about your decisions!

No WordPress

Are you interested in content marketing? You may always be the center of attention than renting. It would be best if you learned the natural connection of understanding that the growing brand flourishes. 

However, Shopify, as an e-commerce platform, is not a platform for content marketing. Shopify’s default blog engine has hundreds of subtle issues and limitations.

So, to solve the problem, install WordPress. 

Again, there is no option to install anything in a subfolder of Shopify. Therefore, you need to host it somewhere else and specify a subdomain like, etc. 

SEO means that content shares the same subdomain work closely, but Shopify cannot. 

Canonical URLs

One common issue that people face is Google spats all the files that have similar content. To solve the problem, Shopify uses the rel=”canonical HTML tag.

They are misusing a code to do something which is not programming the tag. For example, when searching for a site: is one of our Shopify clients, the following URLs were all served to Google.

Based on Google’s information, the rel=”canonical” tag is a suggestion. 

From our experience, it’s that they won’t follow every once in a while. If you try to apply the patch using the Shopify redirect tool, you will find that this is not working, and you cannot redirect the page technically.

Though people recommend the rel=”canonical” tag, it’s unreliable in this situation. It serves an entirely different role than any other post at any additional time. 

JavaScript redirects are also inconsistent in this case. Such issues are in-use .htaccess or host files. term. In many cases, people can’t access them from Shopify.

Breadcrumb URLs

An issue is that Shopify generates breadcrumb URLs for products in categories. Worst Case Like Problem #1 cannot be resolved without more access than Shopify offers.

People have two copies of the same page in Google’s index:



However, a Google search often leads to repeating this suggestion being wrong. There are no advantages to create too many competing URLs for the same content. Every self-hosted platform We’ve come across avoids it altogether.

No Plusses or Spaces

A file called robots.txt signals Google how to index your site. Shopify can’t be touched. The contents are as follows.

# we use Shopify as our ecommerce platform

User-agent: *

Disallow: /admin

Disallow: /cart

Disallow: /orders

Disallow: /checkout

Disallow: /3092321/checkouts

Disallow: /carts

Disallow: /account

Disallow: /collections/*+*

Disallow: /collections/*%2B*

Disallow: /collections/*%2b*

Disallow: /blogs/*+*

Disallow: /blogs/*%2B*

Disallow: /blogs/*%2b*

Disallow: /*design_theme_id*

Disallow: /*preview_theme_id*

Disallow: /*preview_script_id*

Disallow: /discount/*

Disallow: /apple-app-site-association


# Google adsbot ignores robots.txt unless specifically named!

User-agent: adsbot-google

Disallow: /checkout

Disallow: /carts

Disallow: /orders

Disallow: /3092321/checkouts

Disallow: /discount/*

Disallow: /*design_theme_id*

Disallow: /*preview_theme_id*

Disallow: /*preview_script_id*

User-agent: Nutch

Disallow: /

User-agent: MJ12bot

Crawl-Delay: 10

User-agent: Pinterest

Crawl-delay: 1

The basic steps are very convenient and user-friendly to use. Best of all, products and suppliers that contain plus or whitespace are blocked by crawling.

The most annoying thing is when some products or suppliers have been translated into two words. 

 / collections / vendors? q = aston + martin 


The rest is just an invitation to how Shopify’s SEO features can be restricted. Especially the creative keyword architecture is all the more so when you learn about segmentation, performance tuning, and other contextual changes for account-based marketing, it worsens.

There are many nuclear solutions and some things you can do about Shopify’s SEO. However, you need to know that Shopify SEO can never do it. The three unsolvable issues are: 

  1. Robots.txt customization
  2. Web server header customization
  3. URL handling and subfolder customization


So now you understand what the Shopify platform is about and the SEO limitations of Shopify. You might think that Shopify is a complicated platform, but it is not. 

If you are interested to learn more about Shopify SEO services, visit the link, and you can have more ideas about Shopify services with the limitations.

John Peter

John is a professional technology blogger who has been doing blogging for the last 5 years. He loves to write & share content about web development, software programming, digital marketing, SEO, social media, tech gadgets, etc.

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