Creating a user-friendly, responsive and attractive website is the first step to announcing your online presence. But, taking such a bold step wouldn’t automatically drive visitors to your website. To achieve that, you’ll need to figure out how to boost website traffic, and, trust me, thinking about such alone can give you a headache.
Lucky for you, I wouldn’t want you to go through such stress. Thus, to make things easy-breezy for you, I have highlighted 6 proven ways to boost website traffic and shoot your business visibility through the roof. But before we delve into that, let’s take a brief look at what website traffic is all about.
What is website traffic?
In simple terms, website traffic refers to the number of users visiting a website. The number of individuals who visit a website will depend on a few factors, such as the website’s purpose, the visitor’s goals, and how they came across the site.
Website traffic is a goldmine, and for this reason, you find many business owners trying hard to channel the right traffic to their website. With good website traffic, your business should gain enough visibility, generate leads, and record substantial growth.
Now, having known what website traffic is, including its importance to your online presence, the big question is: how do you channel enough traffic to your website?
Here are 6 proven ways.
1. Leverage Social Media
There are over 4.48 billion people on social media, which is more than half of the world’s population (7.9 billion). That said, if you are serious about boosting website traffic, you’ll need to focus on social media. Create social media accounts for your business and leverage its power to drive substantial traffic to your website.
Mind you, when I say “leverage its power,” I don’t mean opening social media accounts and letting them rot while anticipating lorry loads of traffic. For social media to work for you, you’ll need to engage in some activities like sharing snippets of your website posts on your social media pages, creating relatable and appealing content, adding a Facebook share button on your website posts so that readers can share fascinating articles directly on their time limes, thus generating more traffic for your website.
2. Invest time
To generate enough traffic to your website, you have to be willing to do the legwork. You cannot simply open a social media account for your business, share a few blog posts and expect lorry loads of traffic; things don’t happen that way here.
If you are serious about your website post, if you would love to see your business do well in the online world, you’ll need to invest enough time into ensuring that you do all that is necessary to achieve such a goal.
Remember, a half-hearted effort is worse than no effort at all as it involves lots of time and energy but doesn’t yield expected results. So take your time to plan out your first few website posts. Take the time to learn about your target audience and the type of articles that interests them. Take the time to study your competitors because, in the end, you’ll be happy you put in the time and effort.
3. Advertise your expertise
People often flock around experts and disregard novices. Thus, it is always better to establish yourself as a professional in your field from the onset. When the audience sees your expertise on a particular topic, they’ll surely be thrilled, and the result is trust and more traffic.
Pinterest is a potent and underrated tool capable of reeling in substantial traffic if utilized effectively. Forget the misconceptions surrounding this tool. If you leverage Pinterest well, it might end up being your secret weapon.
So what can this tool do for you?
First off, I want you to understand that Pinterest is regarded as one of the biggest traffic drivers in the world. WOAH! That is so surprising! I know, yeah. But as surprising as it is, it is the plain truth. With Pinterest, you can convert more browsers into buyers. You can as well drive lots of traffic to your website. Wait a minute, that’s not all. With this tool, you can discover what your audience loves and get more inbound links.
Trust me, Pinterest is that weapon you ought to have in your marketing arsenal. And if you are having issues adopting this tool to generate traffic, you can leverage Pinterest management services. Doing so should give you peace of mind knowing fully well that your account is being operated by a professional.
5. Don’t forget SEO
SEO is king when it comes to online viability. In fact, without SEO, your website is as good as an ugly mannequin thrown into an abyss. In light of this revelation, it makes sense to use SEO or its techniques to raise awareness about your website.
This simply means using appropriate keywords in your articles to ensure that your post ranks well on major Search Engine Platforms. But, while leveraging SEO to promulgate your website, ensure you don’t use unnecessary or spammy keywords as clickbait as Google is super-strict when it comes to such offences. And if you are found guilty, your site could take the fall for your disobedience.
6. Reply to comments
Regardless of how simple this sounds, replying to comments is one of the best ways to drive traffic to your website. When you ignore visitor’s comments on your website, you give them zero reasons to engage your services or even recommend your services or products to family and friends. The results? Dwindling website traffic.
However, if you engage with the people reading your blogs, you give them more reason to like you and buy whatever you are selling. Remember, no one likes it when they are ignored. I bet you don’t either. So, always ensure that you reply to visitor’s comments.
Website traffic helps your business in several ways. By generating enough traffic to your business, you have the edge over your competitors and increase your chances of making good profits. Now that you understand the importance website traffic plays in the growth of your online presence, I hope you adopt the right measure to ensure that it grows.