In this modern era where almost everything is digital, your business must have a clean and professional website. However, there are trillions of websites available online as everyone wants their business to be noticed by their target audience. The challenge is to create a good website and put in the work so that you can stand out! On the bright side, people all over the world perform billions of searches on the search engine each day. Yes, you still have a good shot at being noticed if you work on boosting your visibility. Here are some proven ways to improve your website visibility.
List your business on online directories
There are plenty of places besides Google where you can get noticed and attract potential customers. Listing your business on platforms such as Yelp, Facebook, and LinkedIn will give you a competitive edge and help more people notice your business. Ensure you create profiles in these online channels and add a link to your website.
Get more reviews on Google
Users on Google can now sort search results based on the number of positive reviews on their screen. Therefore, if your business has gathered numerous positive reviews, there is a good chance that a user will click on your listing. Ensure you get more reviews by providing exemplary products and services to your clients and avoid doing anything that can lead to customer dissatisfaction. Please don’t be afraid to ask your clients for a positive review if they are happy with your services.
Use captivating titles
Try to come up with compelling titles that will capture readers’ attention who are scrolling down the web results. Your aim should be to stand out and increase the click-through rate. It would also be best to add keywords to the titles of your web pages so that Google will rank them higher or possibly on the first page. However, be keen not to overpromise anything to the reader, lest they click away after spending little time on your website. You should also avoid sounding desperate in your titles.
Invest in a nice blog
A blog is one of the best ways to increase your visibility on Google. In fact, more quality website pages mean your business will likely be noticed faster. However, keep in mind that Google ranks blog posts depending on the usefulness of the information they provide. If your website doesn’t see any added value to the table, Google will rank it poorly. As you create more websites for your business, ensure they are credible and provide helpful information to people on Google.
Post quality content to your social media accounts
A rule of thumb when using social media to increase website visibility is that at least 20% of your content should be advertorial. Post things like how-to guides and infographics that will keep your audience hooked and more compelled to visit your business website. Ensure you ask conversation-starting questions and respond to any client queries.
Submit your business to Google Maps
The easier your business website is to read and categorize, the higher your chances of getting noticed by Google. You could boost your website visibility by getting verification from Google. For starters, you should create a Google My Business account if you don’t already have one. The next step would be to find your business on Google Maps and to claim it. Once you receive a physical verification code in the mail, you should enter it in your Google My Business profile and proceed to optimize your listing.
Include high-volume and relevant keywords
Google notices websites that are relevant and are best suited for specific searches. It would be best to conduct in-depth research so that you can find the most relevant, high-volume keywords to incorporate into your website. If your on-page SEO is spot on, your business website will have a better chance at showing up on the first page of Google searches. Consider looking into on-page SEO services to help increase your website visibility and attract more customers.
Use captivating images
Not only do people click on the web pages that come up after they type specific keywords, but they also go to the Google Images tab. Increase your website visibility by posting high-quality images of your products and services. Ensure you choose an appropriate file name and keep the file size of your photos small to reduce load time.
Again, the kind of content you post will determine whether Google will rank your business higher and improve the visibility of your website. Google will assess how long your visitors stay on your site before clicking away. Ensure you post content that your target audience would be interested to read, answer common questions, and use videos and high-quality images to increase dwell time on your site. Strive to focus on quality rather than the quantity of content you put out.
Team up with influential bloggers
Well, influencer marketing is another way to grow your web visibility. So, don’t be intimidated by influencers and bloggers who have a large audience and have managed to get noticed by Google. Instead, reach out to them and invite them to do a guest post on your website. The moment they feature on your website, they will expose you to their vast audience and allow you to gain more exposure. You could also offer to write a guest post to their blog and link your website or ask them to feature you in a review or a social media post.
Ensure your website is fast and mobile-friendly
A sneak peeks at your Google Analytics reports will likely reveal that most people who visit your page are using their mobile devices. People no longer have to fire up their laptops to access the web and shop. You need to have a mobile-optimized website where visitors to your site will not be distracted by welcome banners and annoying popups. You also need to figure out how to increase your page speed, lest your visitors click away.
Improved website visibility will help you attract more customers and accelerate the growth of your business. Even though your website is new, you can make your business highly visible on Google with the right strategy. We hope this article has been resourceful in helping grow your personal or business website.