Top Web Development Trends and Strategies To Follow in 2020

Web development technology is dynamic. In this world, every year is marked with significant changes. One year is dedicated to chatbots, another year to static websites, and another still to mobile responsiveness.

And 2020 has some big new web development trends in the bag.

For website or business owners, it is important to pace up with them for at least two key reasons—to become competitive and to stay updated with the things being popular among the global community of web developers.

You don’t need to go anywhere to find those web development trends for 2020.

Here we have compiled them for you.


AI or Artificial Intelligence is a machine version of human intelligence. Or you can say that it is used by machines to replace human intelligence. Think about chatbots or machine learning.

The use of AI chatbot is on the rise.

However, their predominant duty is to develop and mimic human conversation. AI chatbots let humans interact or communicate with apps or devices.

For example, it can be a program that replies to the queries of the user. If you ask the contact info of the company or the services, the chatbots will detect the keywords in the query to produce the results accordingly.

AI can be more personalized in 2020 and beyond.

The demand for automated communication can be skyrocketed this year. That’s why more and more developers can focus on building AI chatbots or other virtual assistant apps.

Given that AI chatbots answer the common queries, they can minimize the need of hiring customer service professionals, thereby leading to a huge saving for businesses.

According to one study by Gartner, AI is speculated to handle over 15% of customer service interactions around the world. Therefore, AI chatbots are one of the key web development trends in 2020.

AMP or Accelerated Mobile Pages:

Like AI, AMP or accelerated mobile pages can be one of the top web development trends in 2020.

They are recommended by Google so that desktop websites can deliver wonderful user experience just like their mobile counterparts.

Launched in 2015, AMP has been evolved a lot to improve the mobile browsing experience. Google stresses the importance of web page loading speed. The key aim of introducing AMP is to increase the loading speed of websites. In a technical language, AMP is the HTML Copies of a web page or a website.

AMP pages are dramatically lightweight and tend to load faster. They can load in 2 seconds compared to non-AMP pages taking up to nearly 20 seconds to load.

AMP technology is known to improve the performance of mobile websites, whereby enhancing the responsiveness of the websites.

In 2020, no wonder if you see the improved AMP technologies.

A 2017 study concludes that nearly 900,000 websites were using AMP in the same year. The number was rose to 31 million by 2018.

This is just an indication of how more and more web domains are focusing on AMP, making it a key web development trends in 2020.

Voice Search Optimization:

Voice search has been in vogue for a couple of years. Whether it’s Siri in iPhone or Google Alexa, many people are using their voice to search over the Internet or get their job done.

It minimizes the need to type the words in the search box followed by the use of the enter button. All you need to speak to your device to get your job done.

Voice search technology is relied on speech recognition software to understand the words so that the relevant results can be delivered.

According to Gartner, more than 30% of all the online searches would be done using the voice search option. Voice search is an important technology business that needs to get a competitive edge. For example, businesses can use “spoken phrases” as their keywords so that they can appear in the voice search results.

Responsive Web Design:

This era belongs to smartphone users. People use mobile phones for everything, whether it’s shopping or making payments.

You need to design web pages considering mobile users in mind. There is no use of creating one site for mobile screens and another one for desktop users. Responsive web design can serve the purpose. It adjusts the page according to the size of the screen as well as makes it look great irrespective of their screen.

Responsive web design looks great on all the screens, whether it’s desktop or mobile. If your web page is not responsive, it might look great on desktop, but can appear clumsy and unstructured on a mobile screen.

It is one of the useful trends that web developers have ever experienced. Whether you are creating a website for smartphone users or desktop users, make sure to keep it responsive.

And guess what—Google has started rewarding websites based on a responsive design by improving their ranking.

Make your website responsive now if you haven’t done it yet.

Single Page Application or SPA:

When it comes to better page performance and a strong data protection level, many developers opt for Single Page Application or SPA.

SPA performs in the browser and needs no page reloads as well as extra time for waiting. Google Maps, Gmail, Twitter, Google Drive, and Facebook are the finest example of SPA.

There is no need to update the page as the content gets refreshed automatically. SPA is getting popular among web developers, thanks to the rise in JavaScript frameworks. It is safe to say that most websites will be opting for SPA technology.

SPA ensures a seamless experience for the users. It can also retain their attention for longer.

This technology is fast and responsive as it doesn’t update the entire page, thereby improving the load time. Moreover, a SPA page can cache any local data.

It delivers only one request to a server and then stores all the information it gets. This information can be accessed even in offline mode. Scrolling is easy and uninterrupted with SPA. Undoubtedly, it is going to be one of the game-changing web development trends in 2020.

JavaScript Frameworks:

JavaScript programming language has been in vogue since the mid-90s.

It is a commonly used programming language across the world. And it is equally true that this language is constantly evolving. Just a few years ago JavaScript was meant for small form changes but nowadays it is being used for the backend and frontend. That’s remarkable.

2020 will see the new changes in the JavaScript framework such as UI, testing, UX, and other practices.

For example, it can be the year of TypeScript for JS. JavaScript lacks a system to limit the types of objects and variables on its own. Therefore, external help is always required. TypeScript is an efficient language for adding type checking to JavaScript. Plus, it is supported by many libraries and frameworks like React, Angular, Express, and Vue.

Talking about React, it can remain as the top front end library being used many large enterprises for the web UI of their products. It has huge communities of libraries and dedicated developers.

Vue is also becoming a popular front end framework with a large number of libraries coded for it and an ever-increasing community of the users. It is being used by many enterprises to build their apps.

Progressive Web Applications (PWA):

Progressive Web Apps or PWAs are web apps that act as traditional web pages or websites but can occur to the uses like a regular app or a native mobile application. In other words, they are websites that work as mobile apps. This is done to integrate the features offered by browsers with the advantages of a mobile app.

Many renowned brands like Twitter, Uber, and Forbes have already changed their websites to progressive web apps to increase their user engagement.

And the companies that have been switched to PWA have experienced positive results. For example, Twitter saw a 60% rise in pages per session, 70% more tweets, and a 20% reduction in bounce rate. Hulu switched to PWA and saw a 20% increase in return visits.

PWAs overshadow native apps and are revolutionizing the way the web is being used. Not only are they quick and load fast, but also let users work offline while still working as a native app.

That’s why we have included PWA in the list of these top web development trends in 2020.


When creating a web application, the performance should never be overlooked. JavaScript can slow down things, which in turn impact the performance.

This is why many apps launch themselves as a native desktop app. WebAssembly has emerged as a revolution in web development. It is an open standard that defines a binary code format. It can be run in modern browsers and delivers a new feature.

WebAssembly helps arrange programming language code into bytecode that functions in a browser.

So these are some top web development trends and strategies to follow in 2020. What do you think? Let us know by commenting below!

Author Bio:

Helen Wilson is a marketing manager at Savah. She is a keen follower of technology and loves to write about the latest trends and tips from the tech industry.

John Peter

John is a professional technology blogger who has been doing blogging for the last 5 years. He loves to write & share content about web development, software programming, digital marketing, SEO, social media, tech gadgets, etc.

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