The holiday season augurs happy times for everyone, including American business owners. You have massive opportunities to increase sales and broaden your customer base. But competition runs high at this time of the year because every brand does its best to capture the fair share of the market. Success boils down to resetting your marketing approach, and smart branding can do the trick. Consider taking a seasonal approach to augment your online identity for capitalizing on the demand in the holiday season. Let us explain how some proven branding strategies can fuel your sales through the Black Friday, Christmas, and New Year festivities.
Stay true to your original identity
Holidays or no holidays, you must stick with your original identity 365 days a year. Ensure that you retain the familiar elements of your identity even as you invest in a seasonal change. For example, you can choose seasonal colors that blend seamlessly with your original color palette. Do not touch your logo because it is one thing that sets you apart in the competitive landscape.
Go beyond Christmas
Most business owners in the US confine their efforts to Christmas when it comes to investing in seasonal branding. But festive opportunities come more than once a year, and missing them out means someone else will take them. Pick events and occasions like Thanksgiving, Hanukkah, Easter, Halloween, and even change of seasons. You can even choose to fuel your branding efforts for international festivals if you sell globally.
Think outside the box for each platform
Seasonal branding can be more complex than just changing the banners and taglines on your website. You have to think outside the box for each platform because they cater to a different audience. It is best to collaborate with a reputed NYC Branding Agency if you run your business in New York. They can help you create a holistic plan that covers rebranding for your website, mobile, and social media presence. Experts can also help you to align all online campaigns together and with your offline campaign as well.
Pick enticing holiday offers
When it comes to seasonal branding, nothing is more crucial than picking the most enticing holiday offers. Lowering prices isn’t a great idea because it cuts your profits even as you boost sales. Think of better options to attract your customers and win their loyalty. For example, gyms can offer additional free sessions to help customers get their fitness on track after holiday feasting. Consider offers that serve value to your customers, and they will stick with your brand.
Keep it simple
The final tip is to keep your seasonal branding measures as simple as possible. It ensures that reverting to your regular identity is easy after the holidays are over. A simple strategy also spells less burden on your budget as you can make changes in bits and pieces rather than do a complete design revamp. Pick campaign and promotion ideas that resonate with the target audience to do more with less.
Seasonal branding is the best way to capture the attention of your audience and grab sales opportunities. But you need to take a smart approach that makes an impact without burning a hole in your wallet.