There’s never been a more exciting time to launch an interior design business in the current digital sphere. As the market becomes more saturated, consumers are becoming more discerning in what type of design service they want. The Internet has opened up a trade channel for individuals to offer their services with relatively low start-up costs.
Yet, with this gateway of cheaper prices and quick start-up times also comes increased competition that has forced interior designers to become more creative and savvier in their business practices. To be successful at selling furnishings, lighting, and other home accessories, interior designers must be somewhat business minded.
If you want your home design business to be profitable, it’s best to think like an entrepreneur. This article will look into the habits of successful interior designers and discuss some of the keys to growth that can benefit anyone looking to start on their own.
1. Social Media Marketing
For business owners and aspiring entrepreneurs, social media marketing has become a crucial tool. As such, it’s important to build your brand on these platforms.
Over the past couple of years, social media has played a large part in branding and marketing for interior designers. It has given new designers exposure, allowing them to connect with clients, and has also allowed interior designers to build their reputation.
If you want to build a following on social media, it’s important to join some of the major networks, pay attention to trends, and offer quality content to your followers.
The trickiest part is finding a platform that you enjoy using and that allows you to be authentic. This is important because being phony or trying too hard will backfire.
Instagram offers beautiful images and is great for young designers looking to reach a younger demographic. Most often, consumers of the younger demographic go to this platform for pictures of new products (new furniture, lighting, etc.).
When it comes to attracting customers, Instagram may be the best platform for you. Facebook has a more mature demographic but is also a place for interior designers to engage with past clients and referral sources. Facebook is also great for sharing case studies, before-and-after pictures, and other fun facts.
Facebook is where you can build buzz around your work and share your projects with other designers and consumers of your design. A business page will give your business a formal appeal that will likely attract new clients and leads.
2. Google my Business
Google my business (formerly Google Places) is a free service that helps businesses with their online presence. This platform helps consumers find businesses in their area and allows businesses to upload their contact information and some basic information about their company.
You can use this service to create a Google+ Local listing where you can add some pictures and videos and write a business description. This will help you get found on the web, and if you update it regularly, it will showcase your work and keep people coming back to your site.
Getting 5-star reviews and recommendations reinforces that your business is a good place to be. People will easily trust 5-star reviews and be more inclined to check out your website.
A strong local SEO that will enable your business to rank above the competition is a key component of any successful business. Business owners who deliver on their promises and treat customers well tend to be highly regarded on both platforms.
It is also important to put some thought into the specific details of the listing. You don’t want the name of the business or its location to be too long. It should be simple, easy to read, and memorable. It should also be thorough and contain a description of your business.
3. Direct Mail Marketing
Direct mail marketing is sending information to a specific market or demographic. This marketing approach has been around for a while and has proven effective in generating sales and leads. Data suggests that businesses sell more than they would otherwise when they use direct mail.
An important thing to note about direct mail marketing is the need to keep it simple and ensure that it’s targeted perfectly. The type of information you include in the mailer should be relevant to your target audience and be presented in a way that catches their attention.
Ideally, your mailer should be opened, read, and followed up on by your customers. It would help if you aimed to leave a memorable impression. If a customer keeps your direct mail piece, even for a short time, you want it to be easy for them to find you on the web. It should contain some call to action, such as a website or phone number.
4. Email Marketing
Using email marketing can create huge awareness about your business and generate leads. If you can create a positive experience for your customers, it will also create a positive experience for your business.
Email marketing is generally an automated process. You get emails from companies because they have been targeting you with information that you would find relevant and interesting. Of equal importance is targeting prospective customers if you are to build a successful business.
With the aid of email marketing, you can keep in touch with previous customers and inform customers about the arrival of new goods and services. If you’re interested in growing your business, consider a service like MailChimp. This will allow you to include multiple email subscriptions in your marketing campaign.
You can effectively build an email list by using forms embedded on your website. This is a great way to collect the email addresses of the people who visit your site and helps you build credibility. To keep your customers engaged, you should regularly offer them new information and valuable content.
It’s also important to make it easy for the customer to contact you, and Email communication provides a simple and effective way to build trust and establish a connection. Email marketing should not be a separate function in your business model but should be integrated into your entire business plan.
The overall view of design is a positive one, and designers are considered by many to be among the most creative and versatile people in the business world. A designer need to have a clear vision that they can translate into a visual plan.
It is no longer important if you are “creative” or have formal training; rather, you must be able to articulate your ideas clearly. The ability to create a good design and share it with the world is a valuable business skill in demand in today’s market.